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Friday's insertion order must reach Monday's flight
When an insertion order arrives on Friday, the Monday flight gets lost if insertion@ is not the address printed on the page. media@ can hear a planning note. brands@ can hear the brand. The order itself has to hit insertion@ before the flight starts. Motus does not invent the audience size and does not guarantee impressions.
Friday orders must reach the insertion inbox
An insertion order that arrives Friday is useless in a mailbox nobody opens until the flight has started. Name insertion@ where a Friday sender cannot miss it, and say that address is for the order, not for a brainstorm. media@ can take the earlier planning note. The order and the plan are different papers with different clocks.
The page should say what the firm already needs on the order: the flight dates, the placement the firm actually sells, and the brand. It should not say the audience is a particular size. If the firm has a kit with numbers it stands behind, the firm attaches the kit. Motus will not type a reach figure into the hero.
A Monday flight cannot wait in a junk pile
A Monday flight is a date, not a metaphor. Put the date rule in one sentence: orders for a flight that starts Monday need to be in insertion@ on Friday, or on the firm's real cutoff if the firm uses a different one. Do not invent the cutoff. Ask the firm and print what it already enforces.
brands@ is the brand relationship, which moves slower than a flight clock. A brand manager who writes only brands@ on Thursday may miss the order path. The page should say both addresses and which one stops the flight from running without paper. That is the loss the current site usually hides.
Audience size is not a number Motus invents
Audience size is the firm's figure or it is absent. A guaranteed impression count is the other banned sentence. Motus does not guarantee impressions. The page can describe the flight and the insertion order path without a promise that a given number of people will see the work.
media@ may describe the media the firm already sells, in the firm's categories. It may not upgrade those categories with a borrowed audience. insertion@ stays the order desk. brands@ stays the brand desk. Three clocks, three inboxes, and no impression warranty hiding in a footnote.
Authority fits an advertising desk that must put insertion@ on the Friday path for a Monday flight, without an audience figure or a guaranteed impression count.
Motus does not provide the specialist service in the headline. We publish the site and connect the email.
The package
Starter is $274, Growth is $597, and Authority is $1,197. Each price is one time. Year-1 hosting is included, then hosting is $150 a year. There is no monthly website retainer. Company email on your domain can use media@, insertion@ and brands@. A mailbox-provider seat fee and a registrar's domain fee are quoted before they start. We do not provide the licensed service.
Buy Growth — $597 Buy Starter — $274 Authority is $1,197
Send intake or see all three packages. Transportation companies still start at trucking websites.
Questions
- Where should a Friday advertising insertion order be sent?
- Send the insertion order to insertion@. media@ is the planning note. brands@ is the brand. The order has to reach insertion@ before a Monday flight, using the cutoff the firm already enforces. Motus does not invent the audience size.
- Does Motus guarantee impressions for an advertising flight?
- No. Motus does not guarantee impressions and does not invent audience size. The page names the flight, the insertion order path, and the inboxes. A kit of numbers appears only when the firm already stands behind that kit and supplies it.
- Which advertising inbox is for the brand rather than the order?
- brands@ is the brand. insertion@ is the order that a Monday flight depends on. media@ is the earlier planning note. A brand manager who writes only brands@ can miss the flight clock, so the page prints both addresses with their jobs.
- What gets lost if an advertising order waits until Monday?
- The flight. A Friday insertion order that sits in the wrong pile does not make a Monday start. insertion@ is the address that prevents that loss. Motus still will not promise impressions or type an audience number the firm did not provide.
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